Branding-focused creative with nearly 15 years of experience.

Saatchi & Saatchi

Senior Designer, Brand & Design Team
2022 – 2024

• Lead designer on the Toyota / Vail Resorts partnership campaign, leading the design aesthetic, photography selection/retouching, and production teams.

• Created a new automated process for managing high-volume design deliverables. Self-assigned after observing process inefficiencies.

• Established the design rules for Toyota’s official brand iconography and illustration library, setting a consistent standard for brand representation across digital platforms.

• Collaborated with design and development teams to create the UI design for public-facing Toyota Brand Hub.

• Guided junior designers, translating client feedback into actionable directives.

• Presented concepts and strategies in client meetings.

Sasquatch Advertising

Senior Designer
2021 – 2022

• Led art direction for both print and digital campaigns, guiding development teams and production designers to ensure cohesive visuals and brand consistency.

• Created engaging e-commerce experiences and innovative interactive designs.

• Executed comprehensive brand identity systems for both new and existing brands, from positioning strategy to design implementation.

• Cultivated strong client relationships by presenting creative solutions for complex client goals.

Forge Graphic Works

Experiential Designer
2019 – 2020

• Designed experiential retail environments for high-profile clients like Adidas and Dr. Martens, enhancing brand presence and consumer engagement.

• Produced detailed 3D renderings, directing the engineering and prepress teams to ensure accurate production of concepts within short deadlines.

• Fostered a strong relationship between creative and production teams, providing prepress with meticulously executed print-ready mechanicals for all deliverables.

Maxwell Brand Communications

Designer
2018 – 2019

• Led design efforts for CPG clients including Kettle Brand, Dave’s Killer Bread, and Bob’s Red Mill.

• Designed engaging digital assets to be used across multiple touchpoints, including motion graphics for social media and other digital advertising channels.

• Created production ready files for print ads, brochures, merchandise, and vehicle wraps.

Ivey Marketing

Designer
2017 – 2018

• Designed award winning influencer packages for Jordan, Champs Sports, and Red Bull.

• Designed experiential retail environments for Nike campaigns showcased at Macy’s New York, utilizing innovative production solutions.

• Produced motion graphics for Eddie Bauer promo videos to showcase the Spring 2018 line.

Freelance

Design & Art Direction
2012 – 2023

• Delivered comprehensive design services, including brand identity, packaging, and marketing materials, adapting to diverse client needs and project scopes.

• Employed strategic consulting to guide clients in brand positioning, leading to impactful design solutions that resonate with target audiences and achieve business objectives.

• Ensured timely deliveries amidst concurrent projects with aggressive deadlines. Regularly managed multiple client projects simultaneously.

• Creative directed and managed subcontractors.